Kandikuppa
Jagadeeshu
A Senior UX Design Lead based in Hyderabad, India. I studied Mass Communication & Leadership at MBA level and earned my Bachelor of Arts. I am a Certified Experience Analyst (CXA™), Certified Usability Analyst (CUA™), and I completed an HCI-AI programme at the University of Cambridge. I have 13+ years of experience designing digital products across SaaS, fintech, healthcare, and government platforms — and I am still going strong.
I love gardening, interior designing, and arranging spaces that feel just right. I actively help organise and coordinate events, because I enjoy bringing order to things. I play badminton, go for regular walks, and hit the gym to stay balanced. These are not just hobbies — they are habits I have built to keep myself grounded and energised every single day.
I live simply, and I like it that way. I am easy-going by nature, and I do not chase complexity — I chase clarity. I love exploring new places whenever I can, because every new experience teaches me something valuable.
Approach
Listen
Understand users, context, and constraints before forming any opinion on the solution.
Simplyfy
Turn complex workflows and requirements into clean, intuitive, accessible experiences.
Measure
Validate with real users and real metrics — because good design is proven, not assumed.
My Skill Set
What I Bring to the Table
Research
User interviews, contextual inquiry, competitive analysis, and synthesis to uncover real insights.
Information Architecture
Structuring content and navigation so users always know where they are and where to go next.
Design Systems
Building scalable, token-based component libraries that maintain consistency across platforms and teams.
Concept Development
Transforming ambiguous problems into focused design concepts grounded in user needs and business goals.
Wireframing
Rapid lo-fi and mid-fi sketches that communicate layout, hierarchy, and flow before visual polish begins.
Usability Testing
Moderated and unmoderated sessions that surface real friction points and validate design decisions with evidence.
Prototyping
High-fidelity interactive prototypes in Figma that simulate real product behaviour for stakeholder buy-in and testing.